How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results
Jürgen Kirsch and Martina Steul-Fischer
| Year of publication: |
2017
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|---|---|
| Authors: | Kirsch, Jürgen ; Steul-Fischer, Martina |
| Published in: |
Kontext- und Numerosity-Effekte bei Versicherungen : experimentelle Ergebnisse zu ausgewählten Fragestellungen. - Erlangen. - 2017, p. 33-81
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| Subject: | Versicherungsleistung | Insurance benefits | Vortragstechnik | Public speaking skills | Versicherungsmarketing | Insurance marketing | Kundenzufriedenheit | Customer satisfaction | Entscheidung unter Risiko | Decision under risk | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901096