How does visual merchandising affect consumer affective response? : an intimate apparel experience
Derry Law; Christina Wong; Joanne Yip
| Year of publication: |
2012
|
|---|---|
| Authors: | Law, Derry ; Wong, Christina W. Y. ; Yip, Joanne |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 112-133
|
| Subject: | Verkaufsförderung | Sales promotion | Unterwäsche | Underwear | Werbewirkung | Advertising effects | Emotion | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514317