How does web personalization create value for online retailers? : lower cash flow volatility or enhanced cash flows
Kartik Kalaignanam, Tarun Kushwaha, Koushyar Rajavi
| Year of publication: |
September 2018
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|---|---|
| Authors: | Kalaignanam, Kartik ; Kushwaha, Tarun ; Rajavi, Koushyar |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 3, p. 265-279
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| Subject: | Web personalization | Retail strategy | Cash flow volatility | Price premium | Market-to-book ratio | Marketing-finance interface | Cash Flow | Cash flow | Online-Handel | Online retailing | Volatilität | Volatility | Einzelhandel | Retail trade | Betriebliche Finanzwirtschaft | Managerial finance | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930791