How e-commerce platforms build channel power : the role of AI resources and market-based assets
Year of publication: |
2024
|
---|---|
Authors: | Deng, Guangkuan ; Zhang, Jianyu ; Xu, Ying |
Subject: | E-commerce platform | AI resources | Channel power | Intraplatform competition | Market-based assets | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Ressourcenorientierter Ansatz | Resource-based view | Online-Handel | Online retailing |
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