Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschriften ; Article in journal
Language: English
Notes:
Zusammenfassung in deutscher Sprache
Other identifiers:
hdl:10419/103305 [Handle]
Classification: M37 - Advertising ; M30 - Marketing and Advertising. General ; M3 - Marketing and Advertising
Source:
ECONIS - Online Catalogue of the ZBW