How emotions in online reviews affect movie sales : evidence from Hollywood
Rahat Ullah, Muhammad Aftab Alam, Atya Zeb
| Year of publication: |
2025
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|---|---|
| Authors: | Ullah, Rahat ; Alam, Muhammad Aftab ; Zeb, Atya |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 85.2025, Art.-No. 104304, p. 1-10
|
| Subject: | Buying behavior | Emotional content | Movies | Online reviews | WOM | Emotion | Filmwirtschaft | Film industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Film | Online-Marketing | Internet marketing | Kino | Movie theatre |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441850