How entrepreneurs make sense of lean startup approaches : business models as cognitive lenses to generate fast and frugal Heuristics
Antonio Ghezzi
| Year of publication: |
2020
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|---|---|
| Authors: | Ghezzi, Antonio |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 161.2020, p. 1-19
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| Subject: | Business Model | Digital Entrepreneurship | Entrepreneurship | Experimentation | Heuristic | Lean Startup Approaches | Microfoundations | Scientific method | Geschäftsmodell | Business model | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Entrepreneurship approach | Lean Management | Lean management | Kognition | Cognition | Heuristik | Heuristics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012533696