How facial cues of streamers drive purchase intention in live streaming commerce : based on a lens model
Yun Zhang, Xia Li, Rongqin Liu, Qinghong Shuai, Caiyan Huang
| Year of publication: |
2025
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|---|---|
| Authors: | Zhang, Yun ; Li, Xia ; Liu, Rongqin ; Shuai, Qinghong ; Huang, Caiyan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115193, p. 1-18
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| Subject: | Brunswikian lens model | Face perception | Live streaming commerce | Stereotype content model | Streamers | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416599