How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Ágoston Temesi, Zoltán Lakner and Brigitta Unger-Plasek
| Year of publication: |
2023
|
|---|---|
| Authors: | Temesi, Ágoston ; Lakner, Zoltán ; Unger-Plasek, Brigitta |
| Subject: | Beer | Brands | Consumer behavior | Palinka | Spirits | Structural equation modeling | Survey research | Wine | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model | Alkoholkonsum | Alcohol consumption | Markenimage | Brand image | Marktforschung | Market research | Bier | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Wein |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-10-2022-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432814