How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash Aakash, Abhishek Tandon, and Anu Gupta Aggarwal
| Year of publication: |
2021
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|---|---|
| Authors: | Aakash, Aakash ; Tandon, Abhishek ; Aggarwal, Anu Gupta |
| Subject: | ANN | eWOM | feature importance | guest satisfaction | online reviews | text analytics | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2021.1835597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549271