How firms synergise : understanding motives and management of co-creation for business-to-business services
Stephan Schwetschke, Christopher Durugbo
| Year of publication: |
2018
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|---|---|
| Authors: | Schwetschke, Stephan ; Durugbo, Christopher |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 76.2018, 3/4, p. 258-284
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| Subject: | value co-creation | industrial services | B2B relationships | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011896391