How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Yulan Fan, IpKin Anthony Wong, Zhiwei (CJ) Lin
| Year of publication: |
2023
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|---|---|
| Authors: | Fan, Yulan ; Wong, IpKin Anthony ; Lin, Zhiwei |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 47.2023, p. 1-12
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| Subject: | Chinese folk music | Destination image | Sensory marketing | Cognitive balance theory | Self–brand congruence | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Musik | Music | Tourismusmarketing | Tourism marketing | China | Musikwirtschaft | Music industry | Markenimage | Brand image | Wahrnehmung | Perception | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2023.101123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318842