How global are global brands? An empirical brand equity analysis
Year of publication: |
2010
|
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Authors: | Cleff, Thomas ; Fischer, Lena ; Sepúlveda, César ; Walter, Nadine |
Publisher: |
Pforzheim : Hochschule Pforzheim |
Subject: | Markenimage | Internationales Marketing | Vergleich | Mexiko | Deutschland | Global Marketing | Global Brand | Brand Equity | Brand Image | Brand Awareness | Brand Analysis | Cross-country Comparison |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Research Report |
Language: | English |
Other identifiers: | 786524812 [GVK] hdl:10419/97576 [Handle] RePEc:zbw:pfobei:136 [RePEc] |
Classification: | C21 - Cross-Sectional Models; Spatial Models ; M31 - Marketing |
Source: |
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How global are global brands? : an empirical brand equity analysis
Cleff, Thomas, (2010)
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas, (2010)
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Cleff, Thomas, (2010)
- More ...
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How global are global brands? : an empirical brand equity analysis
Cleff, Thomas, (2010)
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas, (2010)
-
How global are global brands ? : an empirical brand equity analysis
Cleff, Thomas, (2010)
- More ...