How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Year of publication: |
June 2017
|
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Authors: | Alvarez, Cecilia M. O. ; Miniard, Paul W. ; Jaccard, James |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 29-36
|
Subject: | Advertising | Cultural stereotypes | Hispanic bilinguals | Language | Hispano-Amerikaner | Hispanics | Werbung | Mehrsprachigkeit | Multilingualism | Sprache | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
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