How important are different socially responsible marketing practices? : an exploratoy study of gender, race, and income differences
Anthony Patino; Velitchka D. Kaltcheva; Dennis Pitta; Ven Sriram; Robert T. Winsor
| Year of publication: |
2014
|
|---|---|
| Authors: | Patino, Anthony ; Kaltcheva, Velitchka D. ; Pitta, Dennis ; Sriram, Ven ; Winsor, Robert T. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 1, p. 2-12
|
| Subject: | Segmenting | Socially responsible marketing | Corporate Social Responsibility | Corporate social responsibility | Geschlecht | Gender | Marketing | Rasse | Race | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254029