How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Jono Mintarto Munandar, Dewi Oktaviani, Yenni Angraini
| Year of publication: |
2022
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|---|---|
| Authors: | Munandar, Jono Mintarto ; Oktaviani, Dewi ; Angraini, Yenni |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 1, p. 246-263
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| Subject: | Conventional banks | Customer loyalty | Customer relationship management | Islamic banks | Beziehungsmarketing | Relationship marketing | Islamisches Finanzsystem | Islamic finance | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Marketingmanagement | Marketing management | Bank | Malaysia | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-07-2019-0146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797434