How in-store sensor technologies can help retailers to understand their customers : overview on two decades of research
Merlind Knof, Ruth Stock-Homburg and Jordin Schurer
| Year of publication: |
2024
|
|---|---|
| Authors: | Knof, Merlind ; Stock-Homburg, Ruth ; Schurer, Jordin |
| Subject: | consumer behavior | Customer analysis | in-store | sensor-fusion | sensor-technologies | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2023.2273256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014559045