How influencers can enhance consumer responses by value co-creation
Jin Zhang and Lingkui Cai, and Xiaoying Zheng
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Jin ; Cai, Lingkui ; Zheng, Xiaoying |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 11, p. 2566-2595
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| Subject: | Consumer engagement | Influencer marketing | Influencer type | Value co-creation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Influencer | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2023-0362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198435