How innovation impacts artistic creativity - managing innovation in the advertising sector
Year of publication: |
[2017]
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Authors: | Öberg, Christina |
Published in: |
The role of creativity in the management of innovation : state of the art and future research outlook. - London : World Scientific, ISBN 978-1-78634-200-3. - 2017, p. 73-95
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Subject: | Innovationsmanagement | Innovation management | Kreativität | Creativity | Werbewirtschaft | Advertising industry | Kreativsektor | Creative industries |
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