How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Michel Laroche and Marcelo Vinhal Nepomuceno; Marie-Odile Richard
| Year of publication: |
2010
|
|---|---|
| Authors: | Laroche, Michel ; Nepomuceno, Marcelo Vinhal ; Richard, Marie-Odile |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 197-210
|
| Subject: | Markenartikel | Brand | Online-Handel | Online retailing | Produktinformation | Product information | Risiko | Risk | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987459