How IT affordances influence customer engagement in live streaming commerce? : a dual-stage analysis of PLS-SEM and fsQCA
Ying Yan, Hongquan Chen, Bingjia Shao, Yuanyang Lei
| Year of publication: |
2023
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|---|---|
| Authors: | Yan, Ying ; Chen, Hongquan ; Shao, Bingjia ; Lei, Yuanyang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-14
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| Subject: | Customer engagement | IT affordances | Swift guanxi | Perceived enjoyment | Live streaming commerce | Fuzzy-set qualitative comparative analysis | (fsQCA) | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014364028