How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Xuandi Gong, Jinluan Ren, Li Zeng, Rubin Xing
| Year of publication: |
2022
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| Authors: | Gong, Xuandi ; Ren, Jinluan ; Zeng, Li ; Xing, Rubin |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 76, p. 1-23
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| Subject: | Emotional Response | Key Opinion Leader | Purchase Intention | Short Video Platform | Virtual Touch | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Online-Handel | Online retailing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.287576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799969