//-->
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan, (2015)
Is it the 'Alpha' or the 'Numeric'? : Consumers’ Evaluation of Letter versus Number Changes in Alphanumeric Brand Names
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan, (2020)