How large companies react to negative Facebook comments
Sam H. Dekay
| Year of publication: |
2012
|
|---|---|
| Authors: | Dekay, Sam H. |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 3, p. 289-299
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Social Web | Social web | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621670