How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Younghwa Lee, Sukki Yoon, Young Woo Lee, and Marla B. Royne
| Year of publication: |
2018
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|---|---|
| Authors: | Lee, Younghwa ; Yoon, Sukki ; Lee, Young Woo ; Stafford, Marla Royne |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 108-118
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| Subject: | charity advertising | egoistic motives | fairness | political ideology | Wohltätigkeit | Charity | Werbung | Advertising | Werbewirkung | Advertising effects | Fundraising | Gerechtigkeit | Justice | Ideologie | Ideology | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016478