How livestream selling strategy interacts with product line design
Yu Jiang, Wei Lu , Xiang Ji, Jie Wu
| Year of publication: |
2024
|
|---|---|
| Authors: | Yu, Jiang ; Lu, Wei ; Ji, Xiang ; Wu, Jie |
| Subject: | Livestream | Post-price strategy | Product line design | Agency contract | Produktgestaltung | Product design | Fertigungsprogramm | Master production schedule | Prinzipal-Agent-Theorie | Agency theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09648-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063293