How many eggs in how many baskets? : national versus regional diversification strategies and export success
João S. Oliveira, John W. Cadogan, Itzhak Gnizy and Asmat-Nizam Abdul-Talib
| Year of publication: |
2024
|
|---|---|
| Authors: | Oliveira, João S. ; Cadogan, John W. ; Gnizy, Itzhak ; Asmat Nizam Abdul Talib |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 3, p. 251-265
|
| Subject: | business environment | export | export diversification | export performance | firm resources | Geographical scope | Internationalization | Exportdiversifizierung | Export diversification | Export | Diversifikation | Diversification | Multinationales Unternehmen | Transnational corporation | Exportwirtschaft | Export sector | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2182448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553229