How many tourists next weekend? : conceptualizing AI-based forecasts for visitor management in tourism

Prof. Dr. Robert Keller, Stefan Neubig, Dominik Rebholz, Dr. Dirk Schmücker

The paper presents five motivations for implementing visitor counts and forecasts in tourism destinations, with visitor management being the prevalent one. The authors conceptualize different forecasting methods based on available data sources and give concrete recommendations for destination managers.

MoreLess

Year of publication:	2024
Authors:	Keller, Robert ; Neubig, Stefan ; Rebholz, Dominik ; Schmücker, Dirk
Published in:	Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-7516, ZDB-ID 2425938-X. - Vol. 41.2024, 4, p. 14-21
Subject:	Tourismus \| Tourism \| Urlaubsverhalten \| Holiday behaviour \| Tourismuswirtschaft \| Tourism industry

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014574244