How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Tonya Williams Bradford, John F. Sherry
| Year of publication: |
2024
|
|---|---|
| Authors: | Bradford, Tonya Williams ; Sherry, John F. |
| Subject: | Artificial Intelligence | Brand | Chronos | Kairos | Medical Ethics | Ritual | Ritual vitality | Temporal dimensions | Time | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00935-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047904