How marketing serves the common good : a long-term consumer perspective
John F. Gaski and Michael J. Etzel
| Year of publication: |
2014
|
|---|---|
| Authors: | Gaski, John F. ; Etzel, Michael James |
| Published in: |
Marketing and the common good : essays from Notre Dame on societal impact. - London [u.a.] : Routledge, ISBN 0-415-82882-1. - 2014, p. 81-92
|
| Subject: | Marketing | Gemeinwohl | Common good |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774187