How Millennials' personality traits influence their eco-fashion purchase behavior
Year of publication: |
2019
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Authors: | Fu, Wei ; Liang, Beichen |
Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 5.2019, 3, p. 207-220
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Subject: | Millennials' Personality Traits | Ecological Consciousness | Social Consciousness | Eco-fashion | Attribution Theory | Purchase Intention | Willingness to pay More | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait |
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