How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Yang Shi, Jun B. Kim and Ying Zhao
| Year of publication: |
2023
|
|---|---|
| Authors: | Shi, Yang ; Kim, Jun B. ; Zhao, Ying |
| Subject: | Fernsehwerbung | Television advertising | Fernsehnutzung | Television usage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2026843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233802