How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Yongick Jeong; Hai L. Tran; Xinshu Zhao
| Year of publication: |
2012
|
|---|---|
| Authors: | Jeong, Yongick ; Tran, Hai L. ; Zhao, Xinshu |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 87-101
|
| Subject: | Sportmarketing | Sports marketing | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548160