How much is trust worth? : evidence from the international online textbook market
Year of publication: |
2011
|
---|---|
Authors: | Bai, Xue ; Luo, Mi Meg |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 10.2011, 1/4, p. 245-260
|
Subject: | Buchhandel | Book trade | Online-Handel | Online retailing | Lehrmaterial | Teaching aid | Kaufmotiv | Consumer motivation | Vertrauen | Confidence | Kulturelle Identität | Cultural identity | USA | United States |
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