How multi-actor resources create value for live streaming platforms : the mediating role of engaged spectators
Yafei Liu, Mingli Zhang, Mu Hu and Tong Qiao
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, Yafei ; Zhang, Mingli ; Hu, Mu ; Qiao, Tong |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 45.2025, 5/6, p. 526-555
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| Subject: | customer engagement | Live streaming | para-social interaction | service-dominant logic | value co-creation | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2024.2312352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531860