How multimedia shape crowdfunding outcomes : the overshadowing effect of images and videos on text in campaign information
Jialiang Yang, Yaokuang Li, Goran Calic, Anton Shevchenko
| Year of publication: |
2020
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|---|---|
| Authors: | Yang, Jialiang ; Li, Yaokuang ; Calic, Goran ; Shevchenko, Anton |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 6-18
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| Subject: | Multimedia | Crowdfunding | Cognitive load | Overshadowing effect | Kognition | Cognition | Werbewirkung | Advertising effects | Digitale Plattform | Digital platform |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285265