How my product works and how it looks : effects of functional and aesthetic co-creation and the role of product expertise
Year of publication: |
June 2017
|
---|---|
Authors: | Schnurr, Benedikt |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 26.2017, 2, p. 152-159
|
Subject: | Kundenintegration | Customer integration | Produktgestaltung | Product design | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | Sportartikelbranche | Sporting goods industry | Österreich | Austria | 2013-2014 |
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