How names and shapes correspond to the nature of products : an evaluation of auspicious foods
Jong-Hyeong Kim and Hanqun Song
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Jonghyeong ; Song, Hanqun |
| Subject: | Auspicious consumption | Conceptual fluency theory | Congruity effect theory | Food names | Food shapes | Processing fluency theory | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Markenimage | Brand image | Lebensmittel | Food | Theorie | Theory | Ernährungssicherung | Food security | Lebensmittelkonsum | Food consumption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2023-1196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210808