How need for closure and deal proneness shape consumers' freemium versus premium price choices
Alessandro Biraglia, Karen T. Bowen, Maximilian H.E.E. Gerrath, Giuseppe Musarra
| Year of publication: |
2022
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|---|---|
| Authors: | Biraglia, Alessandro ; Bowen, Karen T. ; Gerrath, Maximilian H. E. E. ; Musarra, Giuseppe |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 157-170
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| Subject: | Deal proneness | Freemium pricing strategy | Need for closure | Uncertainty reduction | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194517