How new market categories emerge : temporal dynamics of legitimacy, identity, and entrepreneurship in satellite radio, 1990 - 2005
Year of publication: |
2010
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Authors: | Navis, Chad ; Glynn, Mary Ann |
Published in: |
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis. - London : Sage, ISSN 0001-8392, ZDB-ID 210487-8. - Vol. 55.2010, 3, p. 439-471
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Subject: | Satellitenkommunikation | Satellite communications | Rundfunk | Broadcast | Produktentwicklung | New product development | Markt | Market | Wettbewerbsstrategie | Competitive strategy | Firmenimage | Corporate reputation | Entrepreneurship | Entrepreneurship approach | USA | United States | 1990-2005 |
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