How old is your soul? : differences in the impact of eWOM on Generation X and millennials
Daniel Ruiz-Equihua, Luis V. Casaló and Jaime Romero
| Year of publication: |
2022
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|---|---|
| Authors: | Ruiz-Equihua, Daniel ; Casaló, Luis V. ; Romero, Jaime |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 3, p. 553-566
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| Subject: | Attitude | eWOM | Generation X | Intentions | Millennials | Valence | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Junge Erwachsene | Young adults | Generationengerechtigkeit | Intergenerational equity | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-10-2020-0193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272798