How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Enrique Bigne, Aline Simonetti, Carla Ruiz, Shobhit Kakaria
| Year of publication: |
2021
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|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Simonetti, Aline ; Ruiz Mafé, Carla ; Kakaria, Shobhit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 279-288
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| Subject: | Advertising effectiveness | Dual-processing theories | Eye-tracking | TripAdvisor | Visual attention | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Social Web | Social web | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430510