How online product reviews affect retail sales : a meta-analysis
Kristopher Floyd; Ryan Freling; Saad Alhoqail; Hyun Young Cho; Traci Freling
| Year of publication: |
2014
|
|---|---|
| Authors: | Floyd, Kristopher ; Freling, Ryan ; Alhoqail, Saad ; Cho, Hyun Young ; Freling, Traci |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 2, p. 217-232
|
| Subject: | Online word-of-mouth | Electronic word-of-mouth | Online consumer reviews | Online feedback mechanisms | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Meta-Analyse | Meta-analysis | Internet | Personalisierung | Personalization | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402315