How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Year of publication: |
2022
|
---|---|
Authors: | Duan, Yongrui ; Liu, Tonghui ; Mao, Zhixin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-15
|
Subject: | 3SLS | Online retail | Online reviews | Price-reduction coupons | Pricing | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Kundenbindungsprogramm | Loyalty program | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Einzelhandel | Retail trade |
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