How online reviews interact with a firm's free version strategy
Huanhuan Cao, Jinhu Jiang, Xianjun Geng
| Year of publication: |
2022
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|---|---|
| Authors: | Cao, Huanhuan ; Jiang, Jinhu ; Geng, Xianjun |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 6, p. 1-28
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| Subject: | Cannibalization effect | Dispersed effect | Free version strategy | Network effect | Online reviews | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363430