How own delivery services influence customer behavior and sales in online retail? : building trust and improving delivery quality in digital economy
Banggang Wu, Yubo Chen, Prasad A. Naik
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Banggang ; Chen, Yubo ; Naik, Prasad A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 5, p. 131-152
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| Subject: | own delivery service | trust | delivery quality | online retailing | digital economy | difference-in-differences | synthetic control method | causal mediation analysis | Online-Handel | Online retailing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241239892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373414