How place quality brands improve product quality : a perspective on advanced standards leading technological innovation
Hao Zheng, Yefang Sun, Yueyi Zhang and Chenyuan Lu
| Year of publication: |
2024
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| Authors: | Zheng, Hao ; Sun, Yefang ; Zhang, Yueyi ; Lu, Chenyuan |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 35.2024, 11/12, p. 1212-1232
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| Subject: | advanced standards | multiple mediation model | place quality brand | product quality | quality improvement | technological innovation | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Innovation | Standardisierung | Standardization | Technischer Fortschritt | Technological change | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2024.2364363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048920