How political identity shapes customer satisfaction
Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, and Vikas Mittal
| Year of publication: |
2022
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|---|---|
| Authors: | Fernandes, Daniel ; Ordabayeva, Nailya ; Han, Kyuhong ; Jung, Jihye ; Mittal, Vikas |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 116-134
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| Subject: | belief in free will | customer satisfaction | political identity | political ideology | repurchase intention | sales | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211057508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438834