How pop-ups drive online sales : moderating effects of online promotions
Yahui Liu, Hualu Zheng, Shuai Yang and Junjie Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Yahui ; Zheng, Hualu ; Yang, Shuai ; Wang, Junjie |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 8, p. 2112-2141
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| Subject: | Cross-channel promotion | Omnichannel retailing | Paid search | Pop-up | Popularity signaling | Premium promotion | Price promotion | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Multikanalvertrieb | Multichannel strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2021-0687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342205