How preexisting beliefs and message involvement drive charitable donations : an integrated model
Eric Van Steenburg and Nancy Spears
| Year of publication: |
2022
|
|---|---|
| Authors: | Van Steenburg, Eric ; Spears, Nancy |
| Subject: | Advertising | Cause marketing | Donations | Elaboration likelihood model | Nonprofit | Theory of planned behaviour | Fundraising | Werbung | Werbewirkung | Advertising effects | Verbrauchereinstellung | Consumer attitudes | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Wohltätigkeit | Charity | Cause-Related Marketing | Cause-related marketing | Gemeinnützige Organisation | Charitable organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2020-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798648